In today's competitive world, the internet has become the best salesperson a company can rely on.
But the ever changing needs of the customers, evolving trends in online marketing and frequent algorithm updates by most search engines, have forced companies to ask some basic questions:
1. How to increase the quantity and quality of website visitors?
2. How to make the best use of free search engines to reach out to customers?
3. How to build and maintain the best quality websites and content to attract customers?
The first answer to these questions is through SEO.
SEO is the practice of using organic search results to increase the chances of your website being displayed on the foremost pages on google and other search engines. This helps in branding of your company and increasing the quantity and quality of visitors to your website, which ultimately helps increase inbound leads and finally sales.
At SEM Friends, we help companies employ best practices for content and search engine optimization (SEO), which is often referred to as the best long-term solution for branding and a robust lead generation tool.
Even as companies ready themselves for the race to be on front pages in search engine results, there are a number of challenges in getting your keywords and webpages to rank well on SERPs.
Some of these are:
1. High competition for a particular keyword
2. High difficulty level for SERP ranking
3. Low number of backlinks to your website
4. Higher domain and page authority of your competitors
5. Low number of website visitors, etc.
Paid advertising helps overcome some of these rudimentary problems to an extent. It helps companies compete for space and thus eyeballs on the front pages of google and other search engines by bidding for rankings.
At SEM Friends, we assist companies in developing the best strategies for building and managing their campaigns for pay-per-click (PPC) and Google Ads.
While SEM generally relates to the use of paid advertisements to rank on SERPs, we, at SEM Friends, employ the best use of both SEO and PPCs to generate listings for small text based ads and the more popular product based ads (PBAs) alongside user search queries.
With search engine marketing, companies can reach out to a much wider audience at more economical spend and thus generate more lead flow at lower costs.
At SEM Friends, utilizing the power of search engine marketing SEM is our speciality. By outsourcing your digital marketing activities, you can thus increase your inbound marketing and digital branding with minimum minimum resources and without the burden of having to own and manage an in-house digital marketing team.
The advent of social media has placed a lot of power in the hands of the customers to provide their positive and negative feedback on a particualr product, process or service. It has also caused companies to have another look at how they touch base with their customers, handle customer requests, and tackle customer issues and feedback. The quality, swiftness and efficiency of customer service and satisfaction is therefore now measured acorss digital platforms and it is for the whole world to see.
For this reason, it has become imperative for companies to manage their social portfolio in a more refined and sophisticated manner.
At SEM Friends, we asist companies build a better brand by managing their digital and social media portfolio by managing their presence on various social platforms including Linkedin, Twitter, Facebook, Youtube, etc.
For decades, offline and online content, in all its forms has been the key to a successul brand. It is a driving force behind bulding better websites, high webpage rankings on SERPs, quality technical brochures and catalogs, customer focussed installation and operation manuals, engaging blogs, etc.
One of the most important things while building quality content is the technical understanding and competence of the content writer.
At SEM Friends, our team of mechanical, chemical, electronics and computer engineers under the guidance of distingiushed industry management and sales personnel takes up technical content writing for our customers thus helping them with their digital and offline media and content needs.