A form of internet marketing which involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through paid advertising is better known as search engine marketing (SEM).
SEM includes the best practices from search engine optimization (SEO), adjustment of website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Competing with well-established stalwarts of the industry and other companies with deep pockets and deeper marketing budgets isn't always easy for small engineering companies and start-ups just entering the rat race.
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