PPC stands for pay-per-click, a model of internet marketing where an advertiser pays a fee each time one of his ads is clicked. Essentially, it is an "inorganic" way of buying visits to your site, rather than attempting to earn those visits "organically".
The complex nature of engineering products, solutions & services coupled with their uniqueness makes digital marketing of such offerings extremely difficult.
Experts at SEM Friends study the nature of such service offerings and develop customized digital marketing for PPC and paid ad campaign solutions to suit the clients' needs.